Yic Barbecue Market
Yic Barbecue Market is a visual identity created for a barbecue restaurant. The identity is built around the sound of grilling, expressed as Zila, which shapes the brand slogan and the wider copywriting system. A small carnivorous character named Zila beast serves as the brand mascot, with a cute face and an open mouth. Circular forms such as stars and yarn balls suggest planets and space, supporting a barbecue planet theme. Light orange and blue-green tones give the identity a playful and fashionable style. The identity is applied across a 280 square meter interior.
Yic Barbecue Market Visual Identity by Youjia Gu has been highlighted as a creative example of communication design by the A' Design Award. Yic Barbecue Market Visual Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition which rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
