Rare Proportions
Rare Proportions is a series of posters about Brazilian nature. Each poster applies the Golden Ratio, a proportion of 1.618 found in nature, to create guides, hierarchy and illustrated elements. The animals are drawn with a geometry based on the same ratio. The colors reflect the diversity of Brazilian fauna and flora. All posters follow one conceptual line, yet each poster has its own expression. The series was created in Brazil. The aim is to show the rarity and beauty of nature and to support its preservation.
Rare Proportions Poster by Pedro Panetto was recognized as a grand example of communication design by the A' Design Award & Competition. Rare Proportions Poster won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design accolade which honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
