Yoonly
Yoonly is a visual identity designed for a travel brand that offers experiences to young travellers. The letter Y is combined with a map pin, forming an on and off button that supports the baseline message, switch on life. The two letters O are shaped as an infinity sign, expressing memories that last a lifetime. The bottom of each letter flicks to the right, giving the logo a dynamic and textured look. Duck green recalls the sea and the sky, while orange recalls human warmth and sunshine. The identity is adapted for both digital and printed media.
Yoonly Visual Identity by Fanny De Bray was recognized as an innovative illustration of communication design by the A' Design Awards. Yoonly Visual Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design award that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
