The Adventure of Rabbit King

The Adventures of Rabbit King is an original character series built around a group of steampunk rabbits. The series is led by Rabbit King, together with his friends and foes. A dark humor style is created by combining a future-retro industrial look with a soft rabbit image for visual impact. In the story, Frankenstein creates Rabbit King and his friends, who set out on an adventure to find the legendary Blue Feather. Rabbit King is brave, upright and wise. The series is made with vector graphics, 3D modelling and 3D printing, with sculptures used as prototypes.

The Adventure of Rabbit King Original Character Series by Zhang Xiao Yin was recognized as an outstanding representation of communication design by the A' Design Award. The Adventure of Rabbit King Original Character Series was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design accolade which celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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