Primary Residence
Primary Residence is a typeface design that turns minimal architectural forms into letters and numbers, using the three primary colors red, blue and yellow. Each character shows a small part of a building, without a clear entry or exit. Stairs, windows and geometric shapes refer to the Bauhaus movement and to minimalist architecture. The design was also informed by stairs and windows observed in different parts of the world. The sketches were made on paper, based on photographs of real buildings. The aim is to blend the form and the identity of the structure.
Primary Residence Type Design by Tianzhen Evleen Huang was highlighted as an exceptional representation of communication design by the A' Design Award. Primary Residence Type Design won the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
