System
System is a brand identity design created for a clothing label that serves people of all genders. The identity is based on the concept of an attitude archive, described as a place that stores attitudes for many moments beyond style. A module formed by dividing a square in half stands for one attitude, and several modules together express the archive. The module is applied to advertisements, tags, labels and packaging. The logo is printed with a white foil press, and the symbol is tooled for a refined look. The visual language is kept neutral and clean.
System BX Design Renewal by Plus X was highlighted as an outstanding representation of communication design by the A' Design Award. System BX Design Renewal won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
