Let Parents Stay

Let Parents Stay is a typeface based on traditional Han Embroidery, created to support a poverty-stricken village. Jinling Village is home to more than two thousand children left behind by working parents, and many residents are skilled in Han Embroidery. Local embroidery products sold poorly because the patterns had changed little for a hundred years. Classic embroidery elements were abstracted and reconstructed into modern letterforms, which local embroiderers stitch by hand. The aim is to create income and to pass the craft on in a modern visual language.

Let Parents Stay Anti-poverty Social Design by Yu Chen was highlighted as an innovative illustration of communication design by the A' Design Awards. Let Parents Stay Anti-poverty Social Design earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design recognition program that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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