He He
He He is a brand logo created for an artistic agricultural products brand. The design combines the Chinese character he with the Western ampersand symbol, as both forms express the idea of fusion. The two signs are merged into a single character symbol that is recognizable in Eastern and Western contexts. Graphic creativity is used to fill the mark and its auxiliary graphics with cultural and artistic elements from China and Europe. The logo has no fixed size and can be applied directly to packaging and outdoor publicity.
He He Logo by Chao Yang was featured as an innovative example of communication design by the A' Design Award. He He Logo earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
