PepsiCo Foundation
PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats.
PepsiCo Foundation Identity System by Dennis Furniss has been featured as an exceptional representation of communication design by the A' Design Award & Competition. PepsiCo Foundation Identity System was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design recognition program that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
