Scentwalk
Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends.
Scentwalk Corporate Identity by Yiyang Li was selected as an innovative representation of communication design by the A' Design Awards. Scentwalk Corporate Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design award which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
