Tsubasa.Y
Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.
Tsubasa.Y Brand Integration by Siwei Lai has been selected as an outstanding example of communication design by the A' Design Award. Tsubasa.Y Brand Integration won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
