Seen
The logo design utilizes the lowercase serif letter e, as a primary geometric building block to represent the form of eyewear. By mirroring the characters, the design creates a symmetrical balance that mimics a frame structure. Modern serif elements are transformed into functional bridges, connecting the circular motifs that symbolize both the eye and the lens. This minimalist visual system allows for adjustable spacing between elements, ensuring high legibility and adaptability across various scales, from small product engravings to large-format displays.
Seen Corporate Identity by Nima Emamverdi was identified as an innovative illustration of communication design by the A' Design Award. Seen Corporate Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
