Jing Yin Li
Jing Yin Li is a brand identity designed for a clothes cleaning and care brand in the Chinese market. The logo is built from simple geometric shapes, squares and quarter circles, arranged in four rows. Three of the rows form the letters J, Y and L, the initials of the brand name. The shapes are aligned in a steady and symmetric layout to suggest reliability and firmness. The brand color is balanced between red and purple and refers to traditional Chinese porcelain and red sandalwood furniture. The logo stays legible at a minimum size of 6 by 12 millimeters.
Jing Yin Li Brand Design by sxdesign has been selected as an exceptional example of communication design by the A' Design Award. Jing Yin Li Brand Design was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize that rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
