Bank of England
Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
Bank of England Visual Identity by Matteo Ruisi has been recognized as a grand example of communication design by the A' Design Awards. Bank of England Visual Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
