Artsmuzeum
ArtsMuzeum is a brand identity created for an online gift shop that sells art related products. The identity links historical art with modern life. The logo pairs gothic yet bold letterforms with a squared frame that appears to continue without end. The name is shortened and arranged in creative blocks, and the letters are composed as a single graphic pattern built from positive and negative space. The concise and solid design is applied to the website, stationery and promotional materials.
Artsmuzeum Branding by Jessica Yang has been identified as an innovative example of communication design by the A' Design Awards. Artsmuzeum Branding earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
