Tathra Eco Camp
After being destroyed in the devastating Australian bushfires, Tathra Eco Camp needed a symbolic identity that told a story of rejuvenation, history, and natural immersion. The owners sought a brand suite that would hero the lands unique story whilst also honoring its cultural significance and their commitment to eco-tourism. The resulting brand styling and representations are reflective of the camp's natural appeal and pay tribute to the renewed landscape with the iconic tree rings and unique color scheme symbolic of growth, history, and rejuvenation of the destination.
Tathra Eco Camp Brand Identity by Amanda Dempster has been highlighted as an innovative example of communication design by the A' Design Award. Tathra Eco Camp Brand Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
