Sejong Center Rebranding
Sejong Center Rebranding is a visual identity design for the Sejong Center for the Performing Arts, a public institution opened in Seoul in 1978. The identity moves away from the usual logo style of Korean public institutions. Hangul, the Korean writing system, serves as the symbol itself, and the letterforms are combined with musical notation drawn from the six pillars of the building. Custom typefaces, stage staff clothing and a printed book extend the identity beyond the logo. The design joins old and recent forms in one system.
Sejong Center Rebranding Identity Renewal by Sejong Center was identified as a creative representation of communication design by the A' Design Awards. Sejong Center Rebranding Identity Renewal was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
