Remaking Art
Remaking Art is a brand identity created for a culture communication company. The logo joins the initial letters R and A into a symmetrical mark, connected by lines that suggest a reflection in water. A horizontal line recalls a scale and is kept from the earlier logo to express fairness and integrity. The visual system uses lines to divide printed materials, packaging and interior displays, so the same look is held across different sizes and materials. The design conveys symmetry, integration and renewal.
Remaking Art Brand Identity by Meng Shenhui was recognized as an outstanding example of communication design by the A' Design Award & Competition. Remaking Art Brand Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition which honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
