Nubank
The design concept, based on the social network as a support for liquid modernity, reflects a conscious adaptation to the changing demands of the environment. In this sense, the design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships. One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique.
Nubank Corporate interior by Juan Carlos Baumgartner has been highlighted as an outstanding example of architectural design by the A' Design Awards. Nubank Corporate interior received the Silver A' Design Award in Interior Space and Exhibition Design in 2024. The A' Interior Space, Retail and Exhibition Design Award is an international, meritocratic, just and fair design recognition program that rewards outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
