Future Past
The Beijing 751 International Design Week's identity merges heritage with innovation, using geometry and a nuanced color palette to engage diverse audiences. Overcoming time constraints and aesthetic diversity, the project highlights cultural narratives through interactive invitations and digital-physical design synthesis. This approach creates a visually compelling identity that reflects the festival's theme, showcasing design's power to connect past and future.
Future Past Exhibition by Di Lu has been identified as an innovative representation of communication design by the A' Design Award. Future Past Exhibition won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
