Min Shan Nong Ye
Min Shan Nong Ye is a brand identity created for an agricultural enterprise. The logo is formed with one continuous stroke, suggesting rolling mountains, water ripples and waves of wheat. The mark is also a variant of the letters M and S, the initials of Min Shan, the region where the products originate. Green is used as the main color to reflect fresh and healthy agricultural products. The simple and symbolic form scales easily, so the identity can be applied to digital displays and physical products.
Min Shan Nong Ye Brand Identity by Yanjun Yang has been recognized as a creative example of communication design by the A' Design Award & Competition. Min Shan Nong Ye Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
