Serpent of Dreams
The Serpent of Dreams is a visual branding project inspired by the Year of the Snake, symbolizing transformation and wisdom. It blends traditional motifs with modern design through serpentine forms, detailed patterns, and a rich color palette. The project stands out for its geometric balance, innovative textures, and cultural resonance, creating a harmonious blend of heritage and contemporary aesthetics that is both visually striking and universally relatable.
Serpent of Dreams Branding Design by ALICE XI ZONG has been highlighted as an outstanding illustration of communication design by the A' Design Awards. Serpent of Dreams Branding Design earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design competition which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
