Honki Factory
The concept is Opening the Path, The Honki Way. It defines Honki as Seriousness, as having a clear goal and taking concrete steps toward it. Those who master the structured approach to business development can use it to create new paths. The desire to foster many Honki individuals is represented in the H shaped frame, symbolizing structure, and the logotype, inspired by a factory, representing production. The variable design of the symbol and font reflects adaptability across all industries and fields.
Honki Factory Visual Identity by Daichi Takizawa was selected as a grand representation of communication design by the A' Design Award. Honki Factory Visual Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
