Cloud Living Room
Cloud Living Room is a corporate logo created for an urban exhibition and reception space in Shenzhen. The mark is centered on the idea of a window, framing a view of the city and its future. The modular form is drawn from the opening movement of windows, and it also recalls the slider components used in technological interactions. The logo is built on the golden ratio and is printed with Pantone spot colors. The design aims to express openness and to connect urban culture with technology.
Cloud Living Room Corporate Logo by Xiaobing Cheng has been selected as a grand representation of communication design by the A' Design Award. Cloud Living Room Corporate Logo was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
