Villa Karuma

Villa Karuma is a brand identity created for a glamping retreat in Coatepec, Veracruz, Mexico. The name combines local Mayan words for sky and night. The wordmark uses a stylized uppercase serif typeface with fine and irregular strokes. Inside the letter U, a star and a wavy base represent the sky and the earth. Lithographic style illustrations show the cabins and the surrounding landscape. The color palette joins earth tones with golden yellow, blue, green and warm brown, and each tone recalls a moment of the day.

Villa Karuma Glamping Resort Mexican Branding by RAUL TERASHIMA HERNANDEZ was selected as a grand representation of communication design by the A' Design Award & Competition. Villa Karuma Glamping Resort Mexican Branding earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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