Parzin Brand
Parzin Brand is a visual identity designed for an eyewear brand. The logo is based on a dual circle structure inspired by round glasses and the initial letter P. The left circle tilts slightly to add depth, while the right circle forms the curve of the P, creating a three-dimensional effect that recalls the side view of sunglasses and optical glasses. Warm earth gray serves as the main tone and high saturation forest green as the signature hue. The circular and oval forms are applied across touchpoints through laser engraving, hot stamping, embossing and etching.
Parzin Brand Visual Upgrade Design by Hangzhou Re&Der Design Co., Ltd. was featured as an innovative illustration of communication design by the A' Design Award & Competition. Parzin Brand Visual Upgrade Design earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
