InterBrasil
The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.
InterBrasil Brand Identity Redesign by Mateus Matos Montenegro was highlighted as an outstanding example of communication design by the A' Design Awards. InterBrasil Brand Identity Redesign won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
