Terark
Terark is a visual identity designed for a technology company that provides big data processing services. The design is based on a dot matrix combined with several gradient colors. Smoothly connected dots form the letter T, the first letter of the company name. Multiple gradient shaders were supplied, so the identity can be adapted to many uses. A custom font and a dot pattern were also delivered for use in print and other materials. The identity was applied to brochures, yearbooks, name cards and water bottles.
Terark Visual Identity Design by TONG WEN has been identified as an innovative representation of communication design by the A' Design Award. Terark Visual Identity Design won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
