Route
Route is a poster created as a school typography project. Field research in the city was carried out to record authentic letterforms. An elegant handwritten script found on a van was selected as the inspiration. The double stroke left by markers on the glossy surface forms the main visual language of the poster. The name Route refers to the inspiration photograph, which was taken from a moving car, and to the double lines, which recall the ruts left by wheels. The final poster expresses movement and direction.
Route Poster by Adao Liu has been highlighted as an exceptional illustration of communication design by the A' Design Awards. Route Poster received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
