Hak Hi Kong
The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Hak Hi Kong Yong An Harbor Rebranding by Shih-Pei Huang was selected as an innovative representation of communication design by the A' Design Award. Hak Hi Kong Yong An Harbor Rebranding earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
