HanKkeut
HanKkeut is a brand identity for a series of grade school textbooks developed through collaboration between students and teachers. The brand objective is an all-in-one connection in learning. The cover graphic uses a connected stroke that emanates from the brand identity image to express a sense of ascension. The same stroke is applied to all HanKkeut books to create a consistent visual feature. Vivid colors, embossed textures and holographic stickers are used on the covers. Different age levels are distinguished by different cover colors.
HanKkeut Brand Identity by VISANG was selected as an outstanding illustration of communication design by the A' Design Award & Competition. HanKkeut Brand Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
