8 Pixels Design Blog

8 Pixels Design Blog featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Branding

Explore 28 award-winning designs tagged Branding on 8 Pixels Design Blog.

Go Training Institution Branding

Seethink Branding Graphic

Go Training Institution

Go Training Institution is a visual identity project created for a school that teaches the Chinese board game Go. The identity uses positive and negative shapes, a visual idea related to the balance found in Go culture. Line drawing in the traditional ink and brush style is combined with the gesture of playing Go. Traditional elements are joined with contemporary and youthful forms to suit children. Printed items include name cards, writing paper and teaching cards, produced with digital printing and laser engraving. The intent is to promote Chinese culture visually.

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Jie Yi Couture Branding

Yiwen Tu Branding Graphic

Jie Yi Couture

Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service.

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Benin Branding

Anja Zambelli Colak Branding Graphic

Benin

Benin is a brand identity created for a family-run coffee company with more than 30 years of experience. The identity supports the expansion of the coffee shop business into a franchise model. A smiling Cherub icon serves as the central symbol, referring to the Renaissance and to Italy, the homeland of premium coffee. Bright pink, blue, yellow and red tones and a texture of angelic clouds carry a cheerful mood. To-go cups and paper bags are printed on natural paper with CMYK offset, while metal tins preserve coffee quality.

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Ai Academy Branding

Emanuele Grittini Branding Graphic

Ai Academy

Ai Academy is a brand identity created for a company working in artificial intelligence. The logotype is based on monospaced fonts, which are commonly used in programming environments. The backgrounds translate the multidisciplinary nature of artificial intelligence into abstract images, without direct reference to technology. They were produced with experimental colour mixing techniques using water-based paints, then photographed and post-produced. The contrast between logotype and backgrounds keeps the logo clearly visible. Bold colours aid recognition in event and social media materials.

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